think strip.jpg

THINK! Road Safety

THINK! has become recognised internationally for its iconic and ground-breaking campaigns that have challenged dangerous behaviours on Britain’s roads. The campaigns evolved from encouraging the use of seat belts to tackling excessive speed, drink and drugs, and the use of mobiles at the wheel. In the decade that followed the conception of THINK!, road deaths in the UK reduced by 46%.


But by 2017, it was clear that THINK!'s shock tactics were wearing thin on its target audience, and with a new danger on the roads –– mobiles –– it was clear something needed to be done. We helped revolutionise the campaign by working with mega-influencers like LAD Bible, UNILAD, Anto Sharp and Big Shaq to turn the behavioural change campaign into a fresh influence that would change the minds of drivers.